In Bliss I was
when a smiling Buddha appeared;
only to vanish, the next moment.
Leaving me in Mayas’ euphoric embrace.
Hinting me that the
choice is mine to make.
Yeah this one is perfect & makes sense if you can figure it out.Made sense to me when I thought about it.
Arigato 
P.S – I will explain it later.
Once I tried my hands on freelancing through 99designs.com, but due to exams discontinued from it. I liked what I made for one musical poster based of Madoff (ponzi scheme). They are nice I think. 
Arigato
The heart burns with desire,lust & passion…
Tapping foots on the soil, alive yet unresponsive
Swaying with the gushing winds,
through the many clock towers
Numbing down the senses by the fury of shadows
Creeping inside the veins,
never to produce a sound of its own
Now as I put it into words, It vanishes
I know but, it’s hiding, hiding inside
only to return
when the time is prime
and ask for its toll.
Yeah, I know it’s sort of crude & meaningless. Well, it just came to me & I wrote it. It is not meant to be anything or does it?
It’s really hard to keep up with the plan. I decided to blog with a max. gap of three days. But with prelims in next month, I will be taking a Blogging break.
To tell you the truth its sort of a relief to not blog. I am writing this post to mitigate the guilt, which comes when I stop blogging. However, I have made two-three posts which has been kept on auto-post.
(…because the glorious Fuhrer has taken a sleeping pill.. : from the movie – The Longest Day)
So the next post will be after 26th May. May will be a Dry month.
Arigato
Keep Blogging.
Billions Of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours
By Tarun Khanna
Rating: 3/5
This book was in my to-read list for almost 3 yrs. Finally, I bought it from Delhi Book Fair this year, along with two others. Good Investments on my part.
Tarun Khanna puts a compelling account of different, but still connected, pictures of two of the most populous countries of the world – China & India. Sidelining the conflict issues between the two nations, it portrayed how the ties & relations between these two nations is capable of changing the world for the better. The mainstream is filled with rivalry between the Dragon & the Elephant in the International arena.But this book puts forth anecdotes & stories exemplifying some of the success stories of co-operations between the two.
“Mutualism currently existing between China & India contains mutual cooperation, but also contains mutual tension”
The Book got a narrative touch filled with life-experiences & personal research of the author. It throws light on issues which are rarely taken notice of in mainstream debates. The book is divided into 3 parts- Foundations , Enterprise & Future.
First Part deals with the past. It deals with the traditional & cultural practices of statecraft in the two nations. How they transformed through the History.From pre-colonialist to colonial to after Independence eras & there respective changes in the society and economy.How Nehru took the line of socialism & how Mao’s cultural revolution changed the economic landscape. The Information accessibility in both the countries, the capability to build infrastructures & deal with financial arena are talked about in the next chapters.
“Whereas order, harmony & hierarchy have been constant goals of Chinese State, India has a proud tradition of pluralism,dissent & debate”
Enterprise section takes one through the ordeal & success of some leading firms. Presenting tales of IT industry of Infosys,TCL in India & the initial struggle of Chinese counterparts.Then the case of FDI was taken using examples of Microsoft fray into China & Metro’s retail in India. After that the importance of Diasporas of each nation(which are significant in no) was talked about. The attitudes of govt. towards their non-residents was mis-managed by India but taken advantage by the changed leadership of China after Mao. The last two parts deal with the decentralization of power to village levels & medical infrastructure availability.
The last section deals mainly with – IT, Cinema,Corporate. Thought the first chapter was given to situation in Burma/Myanmar. How the two nations are dealing with the given issues at present and how it may have the potential to change the world.
“Enlightened self interest need not be a zero-sum game -> This is the key to the resilient bridges between East & West”
It was an illuminating book for me, as I found myself ignorant of the system working in China. All the part about India,which was talked about, did have the same skeptical view- disappointing but hopeful.For me the knowledge about the China was most valuable take away from it. The examples provided in the book can be placed against the negative mutual-tension approach. I have observed that most of the stories of India & China are filled worth negativism and I understand the reasons. But sometimes I genuinely like to look at the positives and this book added them to my knowledge bank. The co-operation between the two giants can surely create innovative & cheap solutions for the whole world.(for example in health sector & agriculture).Also I noted down many examples & quotes from the book – some I skipped because of there length.
I am writing this review at a time when there has arisen. yet again, a tense situation between the two nations – about border crossing.But I will consider the positives also while being cautious of the negatives of escalating the tensions.
It was a good read. Take it up if you would like to get some unexplored angle of relations between the two nations.Or if you like reading the management books sprinkled with examples of success & failures.
Arigato
Just a little scribble – checking whether I have lost the art or not.(I am loosing it)
Arigato
I was reading this post at this site.
Many complain that ads inform consumers more about the images and identities associated with products than about intrinsic physical features. We buy identities when we buy products. But what is wrong with this if identities are in fact what consumers want from products? As Katja points out, buying identities is probably greener than buying physical objects.
So why do so many say they hate ads if most accept ad influence and ads add socially-valuable info? One plausible reason is that ads expose our hypocrisies – to admit we like ads is to admit we care a lot about the kinds of things that ads tend to focus on, like sex appeal, and we’d rather think we care more about other things.
Another plausible reason is that we resent our core identities being formed via options offered by big greedy firms who care little for the ideals which we espouse. According to our still deeply-embedded forager sensibilities, identities are supposed to be formed via informal interactions between apparently equal associates who share basic values.
link to the full post –> http://www.overcomingbias.com/2013/04/in-praise-of-ads.html
After reading the complains of people about the ads, I looked for the Indian scenario.Here, the main target audience for the ads come from middle & upper class.So, Do they complain about them?
Looking at the current twitter streams (which by no means represents any considerable part of country) – the opinions about ads are coming forward.This trend is new in India -where general people, and not experts, are openly commenting about ads. Recently, the Frooti’s SRK ad & the IPL’s Jhumpin-Jhapang has taken on twitterati. The last best & most popular one was the Vodafone’s Zoo-Zoo ads.(They were amazingly creative & refreshing)
This post was not about those ads, It’s about the applicability of the above observations in India.Right now, I am not capable of doing any research on them, although – I have my power of observation as a substitute. (After all being an Indian allows me to be opinionated on every issue & being a human I can observe the behaviors)
# ‘ Buying identities being greener than buying the products’ - This is in our societal conditioning. We don’t buy a product for the utilitarian value it has, we value it for the eye-roles from our peers,relatives & neighbors.Indians are known for being cheap but also for the show-off. Women don’t simply buy Sarees they buy Pochampalli sari, Banarasi Silk. Family don’t buy cars they buy a NANO, a Honda City. Boys don’t buy inner wares, they buy chaddis with ‘Jockey’ written on its waist-line.
Q: Which movie you are coming from?
A: I went for ‘Ek Thi Dayan’ at Wave cinemas.
(Telling about Wave, PVR or MovieTime is important,very important)
# ‘ Ad influence and ads add socially-valuable info’ – can’t say how effective they are. Though, now-a-days I see used up condoms thrown on the roads.Probably condom ads are working. The ‘Tata- Tea – Jago Re’ effectiveness is doubtful.People are already restive because of all the scams coming up from every section of country.
On second thought – the Polio campaign did work successfully - India is Polio free now.
# ‘ Ads expose our hypocrisies ‘ – We Indians are already so hypocritical, I wonder how much ads expose it. We continue to make sexual ads & promote them by buying those products. And when some out-of-the-blue incident occurs like ‘RAPE’ – then we do point to ads as the culprit of moral degradation. Now-a-days even ads use this hypocrisies & prejudices of the society in their stereotyped ads.(Married woman is always the one washing the clothes you know)
# ‘…resent our core identities being formed via options offered by big greedy firms who care little for the ideals which we espouse’ – *Laughing over it*
I see core identities being transformed drastically by ads & people don’t even realize it.Everyone was criticizing IPL matches so much & it only took 2-3yr & now we are crazy about it.(We still do criticize it though – thanks to our hypocrisy).How about the perception of girls in western attire asking for men to approach them(& then have sex with them).And this perception is put forth by the greedy firms to degrade the society(again hypocrisy).
About this point – I have observed one peculiar & unique thing about Indians. If any ad relates to the spritual-religious-traditional topic of society, it will rarely have any effect on the society.It might backfire on the product itself. The cultural & traditional bonds are too tough for any visual-mass-media to break it. However, the economic behavior or fashion or societal activities are changeable to a great extent unless you expose the hypocrisy behind them.And once you expose that – ad is down the drain. We don’t want to face the mirror.
I can only go this far with the statements from the study.(Sorry for being lazy)
About my take on ads?
I love ads. They are the only thing I can watch on TV now-a-days. They are the product of creative & innovative ideas being used to change the audiences’ ideas & perception. They are the mind-manipulators. They use the input from the society & then change the society itself.They are the feedback loop for the stereotypes society is constantly creating. They are the mixture of many subjects/topics. They are the motors which is moving this whole consumption society ahead.They are the product of fusion of so diverse streams from art to culture to science to psychology to sociology. Ads are just amazing( I mean good ads).
Just thinking about the working of ads & there interaction with the society activates the gray-cells of the brain creating wonderful fireworks. I am also affected by them as everyone else & that makes it even more interesting.
Start being conscious about the effects of ads in your life. Ads are capable of changing societies.
Do tell me about your take on ads.
Arigato
P.S – If you don’t want to miss any ad or just love watching them. Check this blog – http://advertisingkakamaal.blogspot.in/
